MIXO and the Lean Startup Playbook

I am amazed by the work Martin Cohen Leibenberg and the team at MIXO are doing.

In my prior tenure at The Coca-Cola Company, I worked closely with high-volume venues to tackle the very challenges MIXO solves — long bar lines, staffing bottlenecks, and revenue leakage. I know firsthand how their automated robot bartender can slash wait times, drive incremental revenue, and improve both guest experience and operational efficiency.

MIXO is a textbook example of The Lean Startup by Eric Ries in action: launching an MVP directly in nightclubs, festivals, and weddings, then iterating rapidly based on real customer feedback. Their build–measure–learn loop — tweaking drink recipes, UI, and service settings — validates assumptions and refines the offering in real time, accelerating product–market fit.

As an independent advisor supporting startups, I'm passionate about applying lean principles to fuel innovation and growth. I encourage you to watch Adrián Sáenz's interview with Martin to see how MIXO is revolutionizing beverage service and embracing continuous learning.

→ Watch the interview