Juan Ignacio de Elizalde

Juan Ignacio de Elizalde is a trusted business advisor and executive coach to CEOs, founders, and boards — with particular depth in consumer goods, technology, and investment evaluation. He founded JDE Partners in 2023 to bring senior operator experience to leadership teams navigating growth, transformation, and capital decisions.

Juan spent twenty years at The Coca-Cola Company, including nearly a decade as a general manager. His most recent role led Coca-Cola Iberia, where he implemented a new organization, defined the business agenda, and delivered record results across Spain and Portugal. Earlier general management roles took him to Northern Europe and Benelux, with leadership assignments before that in Chile, Mexico, and Argentina.

Before Coca-Cola, Juan spent five years in management consulting at The Boston Consulting Group and PwC, advising clients across industries and functional areas. He began his career as an entrepreneur, founding and running an IT services company in Argentina.

Juan has served on numerous boards and advisory councils, including FIAB, Promarca, ECOEMBES, AECOC, AmChamSpain, CEOE, and the Advisory Council of ESIC Business School — and was President of the Spanish Soft Drinks Association (ANFABRA). He holds an Industrial Engineering degree from Instituto Tecnológico de Buenos Aires, an MBA from Stanford Graduate School of Business, and a Graduate Certificate in Computer Science from Stanford. He has lived and worked across Argentina, the United States, Mexico, Chile, Belgium, Spain, and Costa Rica.